We help businesses get clarity about their long-term strategic objectives and develop marketing strategies to help deliver them.

• Segmenting your current and potential customers to really understand their needs and how your product and service meet these.

• Exploring your value proposition – what your customers need to understand about your business and product to make them ready to buy.

• Explore ways to reach and start your conversation with your perfect customer - advertisements, public relations, exhibitions/events and online marketing.

• Measure, learn and refine – clarity about what success looks like and how we measure it to inform future activity   

• Develop a marketing plan – the how we are going to deliver the marketing strategy

Great branding help businesses succeed. As well as your identity your brand should communicate your vision and personality and what makes your business distinctive and individual.  

We’ll take the time to really understand your business and the stories and inspiration behind it to create a brand that drives an emotional connection.

From conducting initial research with internal and external stakeholders to clarify your vision, strategy, goals and values to designing your identity and developing those important touchpoints, we will work with you all the way.

We can work with you to make sure that values and vision of your business are reflected in all the places your customers come across you on-line. With a focus on the basics before implementing any activity to help your perfect customer to find you.

• Review your website to make sure that the customer journey is optimised and that the key messages you want you prospective customers to understand about your product or service stand out.

• We will look at your site from a more technical point of view. How quickly does your site load? Are search engines understanding what you do and what search terms you want to be found for? Is your site optimised for mobile, tablets and laptops?

• Make sure you understand the numbers – are you looking at the analytics to learn what is working and to make those incremental improvements.

• Identify the right sort of visitors to your site or your social channels and selecting the best ways of getting your business in front of them on line.

• Explore how email and marketing automation can take your prospects through the sales journey and make your current customers advocates and part of your community.

We love social media and the way that it is such a powerful channel to engage, build communities, start conversations and build your brand.

• Social Media Strategy – We will work with you to develop a social media strategy in line with your business objectives. From understanding your audience and the social channels they favour to developing a content and creative plan.

• Social media management – If your business has not got the skills or resource to implement your social strategy, manage the production of content and day-to-day management of your social channels we can provide the level of support you require.

• Social media advertising - We will work with you to understand your perfect customer to create the right target audiences and messaging to promote your brand or product. We will provide on-going management to test and learn to drive the costs down and increase results.

• Social media training – If you want to manage your social media management or social advertising in house or just learn about the basics we can offer the training and support you will need.

When the time comes to implement your marketing strategy we will make sure that we deliver have a joined up tactical plan that achieves your objectives. From identifying your audiences and where they can be accessed on and off line, to developing the messages and creative that will excite and engage.

• Product launches

• Events and conferences

• Lead generation

• Brand awareness

• Business development

• Online sales

• Recruitment

• Getting customer reviews